What is the default bid rule?

Prev Next

The default bid rule analyzes ad group performance and adjusts their default bids to achieve your target ACOS.

Navigation: Automation > Default Bid Rule

default-bid-algo.png


It is designed mainly for legacy auto campaigns that do not have the 4 targeting groups (close match, loose match, substitutes, complements).


If your auto campaigns have these 4 targeting groups, consider using the bidding algorithm to optimize performance for more granularity and control.

targeting-clause