What is the default bid rule?
- 01 Oct 2022
- 1 Minute to read
What is the default bid rule?
- Updated on 01 Oct 2022
- 1 Minute to read
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The default bid rule analyzes ad group performance and adjusts their default bids to achieve your target ACOS.
Navigation: Automation > Default Bid Rule
It is designed mainly for legacy auto campaigns that do not have the 4 targeting groups (close match, loose match, substitutes, complements).
If your auto campaigns have these 4 targeting groups, consider using the bidding algorithm to optimize performance for more granularity and control.
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