What is the daily budget rule?

The daily budget algorithm runs at midnight in the marketplace's time zone, adjusting your campaign's daily budget based on performance or the day of the week.

Navigation: Automation > Daily Budget Rule

Daily Budget Rule Settings

You may create a new daily budget rule by clicking "Create Rule" or edit an existing rule by clicking the Edit icon under the Action column.

Daily Budget Baseline $

This setting is optional.

If set, the system will first use this value for calculating budget adjustments, then set the final computed value as the assigned campaign's daily budget.

Min/Max Budget $

This setting will cap the budget to the defined minimum or maximum value.

Setting the max budget is advisable to ensure the daily budget does not spiral out of control.

[Optional] Adjustment %

The system uses these settings to adjust your daily budget for the day of the week. 

You can use them to increase your campaign's daily budget on your most profitable days of the week and decrease them on non-performing days.

Example:

• You set the Daily Budget Baseline $ to $20.
• Sunday: The system will adjust the budget to $30 ($20 * 1.5).
• Monday: The system will adjust the budget to $20 (Daily Budget Baseline $).
• Tuesday: The system will adjust the budget to $17 ($20 * 0.85).

Warning: If you did not set the Daily Budget Baseline $, you might need to perform some manual computations to know the adjustment value.

Example:

• You have a campaign with a $50 budget.
• You want to raise the budget to $75 on Saturday and drop the budget back to $50 on Monday.
• You need to set Saturday with a 50% adjustment and Monday with a -33% adjustment.
• Saturday: The system will adjust the budget to $75 ($50 * 1.5)
• Monday: The system will adjust the budget to $50 ($75 * 0.67)

[Optional] Criteria Profile

The system calculates campaign statistics based on the bidding rules window if criteria are selected. 

The system then applies adjustments for every criterion that meets the condition.

Example:

• The system calculates the daily budget as $200 after the day-of-week adjustment computation.
• The campaign fulfills conditions for 2 criteria (30%, -5% adjustment).
• Criteria 1 adjusts the daily budget from $200 to $260 ($200 * 1.3).
• Criteria 2 adjusts the daily budget from $260 to $247 ($260 * 0.95).

Criteria Profile Settings

Go to the Criteria Profile tab, and click the Create or Edit button under the Action column.

Enter the parameters for the metrics to include in your criteria. Click Save.