--- title: "What is the daily budget rule?" slug: "what-is-the-daily-budget-rule" updated: 2025-04-25T03:06:28Z published: 2025-04-25T03:06:28Z canonical: "docs.scaleinsights.com/what-is-the-daily-budget-rule" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt > Use this file to discover all available pages before exploring further. # What is the daily budget rule? The daily budget algorithm runs at **midnight** in the marketplace's time zone, adjusting your campaign's daily budget based on **performance** or the **day of the week**. **Navigation:** Automation > Daily Budget Rule ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily-budget-algorithm.png) Applications - Increase the daily budget for good-performing campaigns on days of the week with higher sales. - Decrease the daily budget for poor-performing campaigns to reduce unnecessary ad spending. --- ### Daily Budget Rule Settings You may create a new daily budget rule by clicking **"Create Rule"** or edit an existing rule by clicking the **Edit** icon under the **Action** column. #### ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily%20budget%20create%20edit(2).png) You can also create/edit multiple rules using the **Bulk Import Rule** button. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily%20budget%20bulk.png) #### **Daily Budget Baseline $** This setting is **optional**. If set, the system will first use this value for calculating budget adjustments, then set the final computed value as the assigned campaign's daily budget. #### **Min/Max Budget $** This setting will cap the budget to the defined minimum or maximum value. Setting the **max budget** is advisable to ensure the daily budget does not spiral out of control. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily_budget%20minmax%20basetline(1).png) #### [Optional] Days of data to analyze The system uses this setting to analyze the data based on the specified number of days, with a maximum of 90 days of past data. You can utilize this feature to have a granular analysis of the data you want to evaluate. #### [Optional] Days of recent data to ignore The system disregards data analysis for executions based on the specified days. This feature allows you to skip recent data to enhance accuracy and reduce data latency effects. #### Days to observe change The system pauses the adjustments based on how many days are set. This will help you give room for you to evaluate and track the changes granularly. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily_budget%20optionals.png) --- ### Daily Budget Adjustment Types #### [Optional] Adjustment % The system uses these settings to adjust your daily budget for the day of the week. You can use them to increase your campaign's daily budget on your most profitable days of the week and decrease them on non-performing days. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily_budget%20mix(1).png) Example: - You set the **Daily Budget Baseline $** to $20. - Sunday: The system will adjust the budget to $30 ($20 * 1.5). - Monday: The system will adjust the budget to $20 (Daily Budget Baseline $). - Tuesday: The system will adjust the budget to $17 ($20 * 0.85). **Warning:** If you did not set the **Daily Budget Baseline $**, you might need to perform some manual computations to know the adjustment value. Example: - You have a campaign with a $50 budget. - You want to raise the budget to **$75 on Saturday** and drop the budget back to **$50 on Monday**. - You need to set Saturday with a **50% adjustment** and Monday with a **-33% adjustment**. - Saturday: The system will adjust the budget to $75 ($50 * 1.5) - Monday: The system will adjust the budget to $50 ($75 * 0.67) #### [Optional] Criteria Profile If criteria are selected, the system calculates campaign statistics using the **lookback period** defined in the rule settings. The system then applies adjustments for every criterion that meets the condition. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/budget_rule_criteria(1).png) Example: - The system calculates the daily budget as $200 **after** the day-of-week adjustment computation. - The campaign fulfills conditions for 2 criteria (30%, -5% adjustment). - Criteria 1 adjusts the daily budget from $200 to $260 ($200 * 1.3). - Criteria 2 adjusts the daily budget from $260 to $247 ($260 * 0.95). --- ### Criteria Profile Settings Go to the **Criteria Profile** tab, and click the **Create** or **Edit** button under the **Action** column. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily%20budget%20create%20criteria(1).png) You can also edit or create multiple criteria using **Bulk Import Criteria**. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily%20budget%20bulk%20criteria(2).png) Enter the parameters for the metrics to include in your criteria. Click **Create****.** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily_budget%20criteria(2).png)