---
title: "What is the status rule?"
slug: "what-is-the-status-rule"
updated: 2022-10-06T06:52:01Z
published: 2022-10-06T06:52:01Z
canonical: "docs.scaleinsights.com/what-is-the-status-rule"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is the status rule?

The status rule will pause/enable your campaigns and ad groups based on performance, enabling you to pause poor-performing ads automatically.

**Navigation:** Automation > Status Rule

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/status-algorithm.png)

---

### Use Case

While bidding and negative rules give you more control and are more granular, status rules are helpful when deploying specific strategies.

**Example:** Creating **temporary multiple auto campaigns** at different default bids to **collect performance stats** at each traffic tier:

Campaign 1: $0.55 default bids Campaign 2: $0.60 default bids Campaign 3: $0.65 default bids ... Campaign 10: $1.00 default bids

The status rule can help to analyze performance across multiple campaigns and pause poor-performing ads automatically.

Some sellers also use the status rules on **Single Keyword Campaigns**.