---
title: "Why are keywords not imported?"
slug: "why-are-keywords-not-imported"
updated: 2022-10-14T08:39:21Z
published: 2022-10-14T08:39:21Z
canonical: "docs.scaleinsights.com/why-are-keywords-not-imported"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Why are keywords not imported?

The **import** algorithm will not import keywords **already in the ad group**, especially if you create **negative** and **import** rules with the same criteria.

For example, the **Discovery** strategic objectives are preset to add search terms with sales as new keywords, negating them in the **Phrase** and **Broad** ad groups.

![troubleshoot-import-discovery-search-term-isolation](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/troubleshoot-import-discovery-search-term-isolation.png)

For example, when setting up the **Fully Managed Campaign**, we add a list of keywords, such as "**jump rope.**"

When **"jump rope"** generated sales, the negative rule executes to negate them in the Phrase and Broad ads.

The change logs show the negative rule negating the keywords, but the import rules do not add the keywords because they already exist.