Why are search terms with sales negated?
  • 10 Oct 2022
  • 1 Minute to read

Why are search terms with sales negated?


Article summary

If you use preset strategic objectives or create a Fully Managed Campaign using Mass Campaigns, you may find the negative algorithm negating keywords on search terms with sales.

It is due to negative rules such as [ASIN] Remove Search Terms with Orders

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Such negative rules are often used together with import rules to control the advertising budget more efficiently. 

When the algorithms find a search term with orders, the import rules will create an exact, phrase, and broad keyword in each ad group, while the negative rules will create a negative keyword for the phrase and broad ad group.


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