---
title: "Why are search terms with sales negated?"
slug: "why-are-search-terms-with-sales-negated"
updated: 2022-10-10T10:30:16Z
published: 2022-10-10T10:30:17Z
canonical: "docs.scaleinsights.com/why-are-search-terms-with-sales-negated"
---

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# Why are search terms with sales negated?

If you use preset strategic objectives or create a **Fully Managed Campaign** using **Mass Campaigns**, you may find the negative algorithm negating keywords on search terms with sales.

It is due to negative rules such as **[ASIN] Remove Search Terms with Orders**

![negate_terms_withorders.png](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/negate_terms_withorders.png)

Such negative rules are often used together with import rules to control the advertising budget more efficiently.

When the algorithms find a search term with orders, the import rules will create an exact, phrase, and broad keyword in each ad group, while the negative rules will create a negative keyword for the phrase and broad ad group.