---
title: "Why import search terms with high ACOS?"
slug: "why-import-search-terms-with-high-acos"
updated: 2022-10-17T11:08:53Z
published: 2022-10-17T11:08:53Z
canonical: "docs.scaleinsights.com/why-import-search-terms-with-high-acos"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Why import search terms with high ACOS?

One of the preset import rules, "**[Campaign] Import >= 3 Orders & >= 80% ACOS as Exact**", creates **exact** keyword for search terms with **>= 80% ACOS**.

This rule is in the "**Sales Exact**" strategic objective.

![LWR_Recording.png](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/LWR_Recording%2816%29.png)

The reason for having an import rule to create keywords from high ACOS search terms is to optimize performance when used concurrently with **negative rules**.

In the above image, you can see that the strategic objectives "**Sales Phrase**" and "**Sales Broad**" contains negative rules that negate search terms with **>= 80% ACOS**.

Broad/phrase keywords can trigger search terms with high ACOS.

By **moving** them to an Exact ad group, it brings the following benefits:

- The broad/phrase keywords will be able to **harvest more unique search terms**.
- The broad/phrase keywords can perform better without high ACOS search terms.
- You can use **bidding rules** to optimize the high ACOS search terms/keyword to a more **profitable** level.