August 18

New Features

1. Ads Insights: Introduced "Normalized bid by placement" in Manual bid adjustments

We added bid normalization by placement percentage to the Ads Insights manual bid adjustments feature.

This update allows you to normalize manual bid changes based on placement modifiers for Top of Search, Product Page, Rest of Search, or whichever placement has the highest percentage.

It ensures the final bid is accurate, taking active placement modifiers into account, and follows the calculation sequence outlined in this article:

Normalization based on TOS/PP/ROS placement modifier

Navigation path: Ads Insights > Performance > Keywords tab

Hover the mouse on the new bid value to see its computation, including the normalized bid amount.

2. Sales Trend: Displayed the VAT value on the Profit breakdown

We've added the VAT value to the Profit breakdown on the Sales Trend page.

If VAT is enabled in the Products' VAT page, the actual VAT amount will now be displayed in the table.

This update makes it easier to see how profits are calculated when VAT is applied.

Navigation path: Sales > Sales Trend

Enhancements

1. Bidding Rule: Negative values now supported for CVR and CTR Delta 

We’ve introduced an update on the bidding rule's Search Query Performance tab to allow negative values for Conversion Rate (CVR) Delta and Clickthrough Rate (CTR) Delta. 

This enhancement enables rules to account for situations where an ASIN’s performance is below the market average.

Navigation path: Automation > Bidding rule

We’ve also enhanced the bidding rule's summary view by showing the criteria conditions from the Search Query Performance tab.

This update makes it easier to see the applied conditions quickly without opening the full bidding rule.

2. Main Dashboard: Excluded "Recoverable VAT on Fees" for Pending orders

The "Recoverable VAT on Fees" will now only be applied after the Amazon API provides the actual Fulfillment and Referral fees. 

Until then, the recovered VAT amount will remain $0.00.

Recoverable VAT will not be applied to Pending or Shipped-but-Deferred orders; it will only be added for Shipped orders where Amazon has provided the actual charged fees.

This ensures the calculated profit is accurate based on the charged fees by Amazon.

Navigation path: Main Dashboard

3. Strategic Objectives: Campaign creation date added to Bulk Templates

We’ve added a campaign creation date column to the bulk template on all Strategic Objective pages.

This enhancement allows you to make more informed adjustments to your Strategic Objectives directly from the bulk file, taking the campaign’s creation date into account.

Navigation path: Automation > Strategic Objectives

Bug Fixes 

Products: Fixed the Custom COGS Bulk File upload error

• We’ve resolved the issue that caused EU marketplace users to encounter a “Header with name 'Country Code' [0]” error when uploading the Custom COGS bulk file.
• The error was due to the retry logic not executing for files with different delimiters (e.g., semicolon instead of comma).