Category Targeting

The Category Targeting strategic objective helps to uncover new product targets efficiently.

Navigation: Automation > Product Targeting

Ads Type: Manual Campaign / Category Targeting.

Automation Details

• [Dayparting] Enables ad from 6 am to 9 pm.
• [Bidding] Adjusts target bids to achieve 25% ACOS.
• [Negative] Aggregates search terms across Sponsored Products ads, adds product targets search terms with >= 5 clicks and 0 orders as Negative targets.

Considerations: If import rules in other ads harvest product targets with sales, consider adding a Negative rule for product targets with sales.