Single Keyword Campaign (Exact) with TOS

The Single Keyword Campaign (Exact) with TOS strategic objective helps to drive organic sales for the Single Keyword Campaign structure.

This strategic objective is helpful if you set up your campaign has only exact match type and if you use placement % / dynamic up & down.

You can create such campaigns quickly with Mass Campaign > Split Keywords to Campaigns.

Navigation: Automation > Keyword Targeting

Ads Type: Manual Campaign / Keywords.

Automation Details

• [Dayparting] Enables ad from 6 am to 9 pm.
• [Bidding] Inch keyword bids towards 40% ACOS based on their current ACOS.

Considerations: If your products have a high average order value, high conversion, or high-profit margin, you may want to remove the dayparting rule to run ads 24x7.

Notes: The bidding rule adjusts by % based on current ACOS. It factors in placement % / dynamic up & down settings contributing to the keyword's ACOS.