Discovery Exact/Phrase/Broad

The Discovery Exact/Phrase/Broad harvests search terms with >= 2 orders, harvests long-tail keywords, collects advertising metrics for new keywords, and controls ad spending.

Navigation: Automation > Keyword Targeting

Ads Type: Manual Campaign / Keywords.

Automation Details

• [Dayparting] Enables ad from 6 am to 9 pm.
• [Bidding] Adjusts keyword bids to achieve 20% ACOS to 40% ACOS, depending on the keyword conversion.
• [Bidding] Adjusts keyword bids to achieve 20% ACOS to 40% ACOS, to optimize high traffic keywords based on 7 days keyword conversion.
• [Bidding] Pauses keywords with >= 15 clicks and 0 orders, based on 90 days performance.
• [Bidding] Do nothing for keywords with >= 20 orders, >= 30% conversion, and 30% ACOS to 40% ACOS based on 7 days performance.
• [Import] Aggregates search terms across Sponsored Products ads, adds search terms with >= 2 orders as new Exact, Phrase, and Broad keywords.
• [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with >= 2 orders as Negative Exact keywords in Phrase/Broad ad groups.
• [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with Low CTR and 0 orders as Negative Exact keywords in Phrase/Broad ad groups.
• [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with >= 20 clicks and 0 orders as Negative Exact keywords in Phrase/Broad ad groups.
• [Negative Word] Aggregate and split search terms across Sponsored Products ads into individual words, add words with >= 25 clicks and 0 orders as Negative Phrase keywords in Phrase/Broad ad groups.
• [Blacklist] Adds blacklisted keywords as Negative Exact/Phrase in Phrase/Broad ad groups.