Sales Exact/Phrase/Broad

The Sales Exact/Phrase/Broad harvests search terms with >= 5 orders and >= 15% conversion and drives more traffic for converting keywords.

They bid slightly more aggressively but negate more conservatively to insulate good keywords from the adverse impact of aggressive negation.

Navigation: Automation > Keyword Targeting

Ads Type: Manual Campaign / Keywords.

Automation Details

• [Dayparting] Enables ad from 6 am to 9 pm.
• [Bidding] Adjusts keyword bids to achieve 20% ACOS to 40% ACOS, depending on the keyword conversion.
• [Import] Aggregates search terms across Sponsored Products ads, adds search terms with >= 5 orders and >= 15% conversion as new Exact, Phrase, and Broad keywords.
• [Import] Aggregates search terms within own campaign, adds search terms with >= 3 orders and >= 80% ACOS as new Exact keywords.
• [Negative] Aggregates search terms within own campaign, adds search terms with >= 3 orders and >= 80% ACOS as Negative Exact keywords in Phrase/Broad ad groups.
• [Negative] Aggregates search terms within own campaign, adds search terms with Low CTR and 0 orders as Negative Exact keywords in Phrase/Broad ad groups.
• [Negative] Aggregates search terms within own campaign, adds search terms with >= 20 clicks and 0 orders as Negative Exact keywords in Phrase/Broad ad groups.
• [Revive] Finds historically good-performing keywords that no longer receive traffic and gradually increase their bids.

Considerations: The preset does not have a Negative rule for search terms with >= 5 orders with >= 15% conversion intentionally by design. If you want search term isolation, add a Negative rule for such search terms.