Display
  • 29 Aug 2022
  • 1 Minute to read

Display


Article summary

The Display strategic objective harvests product targets from Sponsored Products, then drive traffic conservatively to control ad spend.

Navigation: Automation > Display Ads

Ads Type: Views Audiences

display-strategy.png

Automation Details

  • [Dayparting] Enables ad from 6 am to 9 pm.
  • [Bidding] Adjusts target bids to achieve 25% ACOS.
  • [Import] Aggregates search terms across Sponsored Products ads, adds product targets search terms with >= 1 order as new targets.

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