February

New features

1. Bidding Algorithm: Excluded Dates

You can now exclude specific dates from the analysis for each marketplace.

Navigation path: Automation > Bidding Rule

This is useful for excluding PPC data during special event days like Prime Day, Black Friday, and days with deals since these days can skew conversions data and analysis.

Important Notes: 

• You still can't exclude dates specific to each product, as building that logic will currently cause database CPU consumption to quadruple.
• You can see the excluded dates if you click the ad group preview button and view the calculation of the new bid.

• You can also see the excluded date on the change log details.

2. Import Algorithm: Custom Group Bulk Upload

You can now use a CSV file to make large-scale updates to your Custom Groups.

Navigation path: Automation > Import Rule > Create Rule

Download the template, customize the custom group name of the ad group(s), and re-upload them.

Separate the name by a semicolon (;) if you want to assign multiple custom group names to the same ad group.

3. Mass Campaign Automate ASIN popup window

Previously, when creating the mass campaign, you needed to go to the Automated ASIN page to enable a non-automated ASIN.

You can now automate the ASIN directly on the mass campaign creation page. 

Enhancements

1. Added a column for Product SKU on the Restock Forecasting page

This feature will allow users to quickly identify the product compared to ASIN when monitoring the inventory level

Navigation path: Restock Forecasting > Forecast

2. Added a warning message for an obsolete or inactive product when previewing Ad Group rules

When previewing rules on an ad group associated with an obsolete or inactive product, a warning message will now show, stating the algorithm will not be executed on that ad group.

Other improvements

1. Saved selected columns on the Automation page

Previously, when you modified the column filter, the setting reset after you refreshed the page or went to other pages.

The Columns selection setting will now be saved based on your last modification.

2. Show Sponsored Products when downloading Unassigned Rules as CSV

Navigation path: Automations > Assigned Rules

Previously, Sponsored Products were not shown when you downloaded the file of ad groups with unassigned rules or strategies.

This CSV file will now show Sponsored Products in the list.

3. Rules sorted in alphabetical order

You can now check the rule names sorted alphabetically on any rule page and strategic objective edit page.