May 14

New
  • Updated on May 14, 2026
  • Published on May 14, 2026
  • 3 minute(s) read
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New Features

1. Mass Campaigns: Added AMC Audience Bid Boost for SKC and BAC

You can now apply Audience bid boosting to Sponsored Products ads via Split Keywords to Campaigns (SKC) and Bulk Auto Campaigns (BAC).

This enhancement lets you increase bids for specific audience segments that are more likely to convert, improving targeting and campaign performance.

Supported Audience segments:

  • Users who clicked or added the brand’s product to their cart
  • Users with high interest based on shopping history
  • Previous purchasers of the brand’s product

Navigation:  Mass Campaigns > Split Keywords to Campaigns, Bulk Auto Campaigns

2. Enabled Access to Archived Change Logs and Keyword Ranking Data

You can now access archived software data to review historical activity, including change logs and keyword ranking trends.

Archived data includes only records older than 2 years and excludes recent data.

Click the “Download Archived Data” button located in the upper-right corner of your account menu.

You can choose from the following data types:

  • Automation Change Log
  • Manual Change Log
  • Scale Optimizer Change Log
  • Keyword Ranking Data

Once selected, you can download data for a specific month or year, or select multiple periods and click “Download Selected”.

All downloads will be provided in ZIP format and will include data across all marketplaces connected to your account.

Note: Selling Partner API data is not included, as it must be deleted after 18 months in compliance with Amazon’s data retention policy

3. Ads Insights: Introduced Portfolio Budget Indicators 

We added various portfolio budget statuses to help you quickly track budget performance and spot risks at a glance.

This feature lets you make timely adjustments and avoid missed opportunities due to budget constraints.

The new indicators include:

  • Avg Usage % - reflects the average daily peak usage
  • Peak Usage % - shows the highest recorded daily peak usage
  • Over Cap Frequency % - indicates how often the portfolio reached or exceeded 100% of its budget during the selected period

To make interpretation easier, the indicators are color-coded based on budget health status: Healthy, At Risk, and High Risk.

Navigation:  Ads Insights > Performance > Portfolios

Note: All daily budget usage data is sourced directly from the Amazon API.

Enhancements

1. Ads Insights: Included SB Video Advertised ASIN Performance 

You can now view the performance of advertised ads for Sponsored Brands Video campaigns on the Ads Insights > Product Ads page. 

With this update, you can now analyze performance at the ASIN level, giving you deeper insight into product-level results.

This also makes it easier to compare performance across Sponsored Products, Sponsored Brands, and Sponsored Brands Video campaigns.

Navigation path: Ads Insights > Performance > Product Ads 

Note: Product ad status changes are not supported for Sponsored Brands Video campaigns.

2. Keyword Ranking: Enabled Multiple ASIN Tracking

The Keyword Ranking page now allows you to track multiple ASINs simultaneously. 

You can select multiple ASINs from the dropdown, making it easier to manage and compare keyword performance across products.

To improve visibility, a banner now displays all selected ASINs directly within the interface.

A new ASIN column has also been added to the Keyword Ranking table, allowing you to filter keyword data by product quickly.

Navigation path: Keyword Ranking

In addition, selected ASINs and their associated keywords are now included in the downloadable template.

3. Keyword Ranking: Added Link to Amazon Search Result 

We’ve added a direct link to Amazon search results within the Keyword Ranking page.

You can now click the icon next to any keyword to open its Amazon search results instantly.

This enhancement makes it easier to view ad positioning alongside competitors, helping you better validate keyword performance and marketplace visibility.

Navigation path: Keyword Ranking

Bug Fixes

1. Keyword Ranking: Fixed incorrect tracking slot display

  • We fixed an issue where tracked ASINs were included in totals but not displayed in the ranking table, resulting in discrepancies. 
  • Tracked ASINs now display correctly, ensuring accurate counts and consistency.

2. Dayparting Rule: Resolved ad group status changes on paused SB campaigns

  • We fixed an issue where Dayparting rules were incorrectly triggering status changes on ad groups within paused Sponsored Brands campaigns.
  • Dayparting rules now only apply to ad groups under active campaigns.