Video Products
  • 29 Aug 2022
  • 1 Minute to read

Video Products


Article summary

The Video Products strategic objective harvests product targets with >= 1 order and controls ad spending.

Navigation: Automation > Video Product Targets

Ads Type: Video Campaign / Product Targeting.

Automation Details

  • [Bidding] Adjusts product target bids to achieve 25% ACOS.
  • [Import] Aggregates search terms across Sponsored Products ads, adds product targets search terms with >= 1 order as new targets.

Considerations: Dayparting for Sponsored Brands works at the campaign level and may interfere with sellers wanting to enable/pause campaigns manually. For this reason, the preset strategic objective did not include any dayparting rule.


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