Considerations with negative word rule
- 06 Oct 2022
- 1 Minute to read
Considerations with negative word rule
- Updated on 06 Oct 2022
- 1 Minute to read
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A word of caution
Negating singular words will also negate their plural variations and vice versa.
Examples
- Negating "turners" negates "spatula turner."
- Negating "spatula-turner" negates "spatula turner."
To avoid negating good traffic, consider the following:
- Do not assign this rule to ad groups with exact match keywords.
- Assign this rule to ads with the primary goal of discovering new keywords, such as automatic campaigns.
- Whitelist important keywords under the Blacklist/Whitelist Rule.
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