A word of caution
Negating singular words will also negate their plural variations and vice versa.
Examples
- Negating "turners" negates "spatula turner."
- Negating "spatula-turner" negates "spatula turner."
To avoid negating good traffic, consider the following:
- Do not assign this rule to ad groups with exact match keywords.
- Assign this rule to ads with the primary goal of discovering new keywords, such as automatic campaigns.
- Whitelist important keywords under the Blacklist/Whitelist Rule.