January 23

New Features

1. Launched Ad Group Signals

We’ve introduced Ad Group Signals to enable Scale Optimizer to recommend specific optimization based on the ad group structure, such as:

• Optimizing top of search placement for Ads with 900% TOS
• Optimizing organic ranking for Single Keyword Campaigns with only 1 exact match keyword
• Optimizing for profits for ads with 0% placement and more than 5 keywords

Learn more about How Ad Group Signals Work with Scale Optimizer.

Navigation path:  Automation > Settings > Ad group signals

With Ad Group Signals, you control which ad groups are included in recommendations by filtering based on specific ad group attributes, such as:

• Sponsored ad type
• Bidding strategy
• Placement modifier
• Targeting type
• Keyword match type

You can assign Ad Group Signals from the Scale Optimizer > Manage page. 

Learn how to Manage Ad Group Signals.

Enhancements

1. Restock Forecasting: Alert Emails Now Include AWD Inventory

Restock Forecasting alert emails now factor in inventory stored in Amazon Warehousing & Distribution (AWD) when determining whether to trigger a reorder alert.

With this update, the email alerts now align with the inventory quantities shown in the Restock Forecasting section. 

For example, in the alert below, the 15-unit stock level includes both FBA and AWD inventory.

Navigation path: Restock Forecasting

Bug Fixes

Mass Campaigns: Fixed SKC and SPC Comparison Operator Filters

• We fixed the issue affecting the ACOS and CPC condition filters on the “Search Terms with Orders” tab of SKC and SPC.
• The table now correctly reflects the selected “more than” or “less than” filters and excludes values outside the criteria.