Bidding rule conditions based on organic and ads ranking

What are the Organic and Ads Ranking criteria?

The bidding rule includes optional trigger conditions based on a keyword's organic and ad rankings. 

This feature allows for automated bid adjustments or keyword status changes based on current keyword rankings.

Navigation path: Automation > Bidding Rule > Create/Edit Rule

• The bidding rule will utilize the most recent rank data from today or yesterday, depending on which is later and available.
• These rule settings are tailored for Sponsored Product exact-match keywords.
• They will not execute for broad or phrase-match keywords, ASIN targets, or Sponsored Brands and Display campaigns.

Previewing Changes

The bidding rule incorporates ranking data when organic and ad ranking conditions are applied.

Navigation path: Automation > Bidding rule

The organic and SP rank positions are accessible in the New Bid calculation within the Ad Group Preview window, allowing you to verify the ranking data used by the bidding rule.

The data is also available on the Change Log page. Click the "Details" button to review the organic and SP rank positions.

Application of Organic/Ads Rank Settings in Bidding Rule

Integrating organic/ad ranking in the bidding rule enables automated bid adjustments based on a product's current positions, optimizing ad efficiency.

1. Optimize bids to improve or maintain desired organic and ad positions.

• Set up a bidding rule to automatically increase bids for keywords where the product ranks lower organically but has high conversion potential.
• Reduce bids for keywords with strong organic rankings to allocate the ad budget more effectively.

2. Focus advertising efforts on high-potential keywords to boost rankings and sales. 

• Utilize the Keyword Rank Tracker to identify keywords with profitable potential that aren't performing well organically. 
• Launch Single Keyword Campaigns (SKC) directly from the platform, with initial bids set based on break-even analysis, to enhance visibility and drive sales for specific keywords.