Automation rules help you optimize your ads based on your advertising strategy by automatically taking actions according to your configured conditions.
Before You Begin: Link Ad Groups to an Automated ASIN
For automation rules to apply to your ads, your ad groups must be linked to an automated ASIN.
Scale Insights handles ASIN linking differently depending on the number of ASINs in an ad group:
Ad groups with multiple ASINs or variations: You need to manually select which variation ASIN to link to the ad group. This is usually the best-selling ASIN.
Ad groups with a single ASIN: Scale Insights automatically links the ad group to that ASIN.
If an ad group isn't linked yet, you can do the linking from these pages:
Link Ads to an ASIN page: Go to the page and link the relevant ad groups to an automated ASIN.
Learn how to link ads to an ASIN here: Steps to Link Ads to ASINsRule assignment page: Select an automated ASIN directly when assigning rules.
If your ASIN isn't automated yet, follow the guide Set Automation for an ASIN to learn how to set it up.
Once your ad groups are linked to an automated ASIN, you can proceed with assigning automation rules.
Choose Your Automation Rules
Before assigning rules, identify the ones that align with your optimization goals.
Go to Automation > Algorithms and select the algorithm you want to use.
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Review the available preset rules and choose the ones that fit your strategy.
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If needed, review the rule configuration to understand its conditions and actions. Edit the rule settings as needed: How to Edit Preset Automation Rules.
Each preset rule defines the conditions under which specific actions are taken on your ads. For example, a Bidding Rule can adjust bids based on your configured conditions.
You can create a custom automation rule from scratch by following this guide: How to Create and Customize Automation Rules.
To learn what each automation algorithm does and how it works, see: Overview of Each Automation Algorithm.
Assign Rules to Your Ads
Once you've linked your ad groups to an automated ASIN and configured the rules to use, assign the rules to the ads you want to automate.
Open the relevant algorithm and select the appropriate ad-type tab.
Select the ads or ad groups you want to automate.
Choose the rule or rules you want to assign. Click Assign to apply the selected rule(s).
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Preview the Proposed Changes
Preview the proposed changes to understand what your rules would do and check whether the actions align with your optimization strategy.
Preview all changes for an algorithm
Click the Preview button to see what the algorithm will change if it runs now.
Hover over the New Bid to view its calculations, where available.
Review the proposed actions to understand how the rules would affect the selected ads.
Preview changes for a single ad
To inspect a specific ad, click Preview under the Actions column for that ad.
This lets you examine the proposed changes and calculations for an individual ad.
On the Preview window, hover over the New Bid to view the calculations.
If you want to apply the changes before the scheduled rule execution, click Apply Now.
Tip
If the proposed changes look unexpected, review the rule configuration and assigned ads. Adjust the rule settings as needed to ensure they align with your intended actions and advertising strategy before the next scheduled rule execution.
Unassign Rules
You can remove a specific rule from selected ads or remove all assigned rules when you need to update your automation setup.
Unassign a specific rule
Select the ads you want to update.
Choose the rule you want to remove from the rule dropdown menu.
Click Unassign.
This removes the selected rule assignment from the chosen ads.
Unassign all rules
Select the ads you want to update.
Click Unassign all Rules to remove all assigned rules from those ads.
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Important
Unassigning a rule changes its assignment. It does not necessarily reverse changes the rule has already made to your ads.
What's Next?
If you need to adjust your strategy, revisit your rule configurations or update the rules assigned to your ads. You can also create your own automation rules from scratch using our guide: How to Create and Customize Automation Rules.
To learn what each automation algorithm does and how it works, see Overview of Each Automation Algorithm