Negative Word Rule

The negative word rule splits your search terms into single words, aggregates their performance, and adds the non-performing words to your ad group as negative phrase keywords. Navigation:  Automation > Negative Word Rule Use Case ...

A word of caution Negating singular words will also negate their plural variations and vice versa. Examples Negating "turners" negates "spatula turner." Negating "spatula-turner" negates "spatula turner." To avoid negating good traffic, ...