Status Rule

The status rule will pause/enable your campaigns and ad groups based on performance, enabling you to pause poor-performing ads automatically. Navigation:  Automation > Status Rule Use Case While bidding and negative rules give you ...

Sales attribution and data latency affects performance evaluation If a customer clicks on your ad but purchases 7 days later, Amazon will attribute the sales to the day the user clicked on the ad, not the day of purchase. Additionally, Amazon AP...

If you use both dayparting and status rules on the same ad groups, the dayparting rule may overwrite actions performed by the status rule. The below image shows a status rule pausing a poor-performing ad group while dayparting  keeps ...